Make it Automagic | Emmett Shine of RMX.Party, Pattern Brands, Gin Lane

[00:00] So public service announcement, public service announcement. [00:03] Oh my god, fuck me. Public service announcement. [00:08] I did it. I got it. [00:28] Bye. [00:29] Hey. [00:30] What are we... [00:31] In the boys club universe. [00:33] That's a great question. It's been a while since we've talked about it. It is. [00:36] Parker just posted a tome. [00:38] That is the DAO season two reflections and where we're headed. She works so hard on it. She works so hard on it and it's incredible. So if you haven't seen that or read it, link in show notes. There's a lot that's happening at the end. [00:51] at the DAO, lots of like digital events and [00:55] pitch workshops and treasury management. Someone, [00:59] grants very like someone's like looking at that and thinking about it [01:03] We're also thinking a lot about [01:05] our physical events as well. We are working on the Anon Ball that is happening at... [01:12] ECC in Paris in July. [01:15] and just getting a ton of weird stuff delivered to my apartment to test it out. And my neighbors are like, what the hell is going on with this woman? [01:25] Don't worry about it. It's going to be so great. Just chatting with Alibaba suppliers and sellers and,

[01:32] Um, so the work is... [01:36] Abstract. [01:37] and obscure. Yeah, it's avant-garde. It's been an avant-garde week. We're very excited for Paris. We're very excited to go to ECC. We have some fun events lined up for sure. This one with Luxo and Anon Ball is going to be [01:51] uh, [01:51] Excellent. Excellent. And I already have my dress. I already have my my skims. [01:57] I'm ready to go. [01:59] Skims for underneath the dress? Skims for underneath the dress. Yes. Shape wear. I have a wedding before, so I had to get a look and then I was like, [02:07] Two birds, one stone. [02:09] And I got, it's very low. It's a low back. [02:13] So I bought the low back Spanx. [02:17] I know you can't call them Spanx because it skims shapewear. [02:20] Low back shapewear. [02:22] Okay. It's, was it this big? [02:25] Tiny? It was not as bad because I've ordered shapewear from them before and couldn't, wouldn't. Yeah. Shant. For sure not. No one should. So this was a different style and it's backless. So all the way down to the ass crack is the back. Okay. Okay. [02:41] And then there's ribbing on the side, like full-blown ribbing. It's a marvel in technology. I'd love to know what style that was, because every time I've ordered something from Skims, it's been... [02:53] a traumatic experience. Shapewear. You love all the other... The shapewear. Yeah, yeah, yeah. The shapewear. I was like, don't hate on shapes. Huge. Yeah, no. Huge scams fan for everything else. But the shapewear has been

[03:04] Like painful. Yeah. I'll send you the link. Yeah. Anyway. Who did we talk to? On today's show we had, we had Emmett Shine on the show. Emmett... [03:13] You'll know him. [03:14] from gin lane fame gin lane co-founder and creative director jim [03:19] of Jen Lane. [03:21] Talk to us about Gin Lane. Gin Lane is, for people who went to college in New York... [03:27] It was like, [03:29] the hottest agency ever. [03:31] around like I remember just a new school girly and just everybody would [03:37] was obsessed with [03:39] everything Jin Layne did, and they... [03:42] built all the brands that we know and love. And then we're really loud about how they were taking equity in those brands, not just getting cash compensation. So [03:50] um just pretty iconic in terms of like a time stamp of new york and what was happening with like cool startups and things like that and d2c specifically like that being their yes d2c lane exactly and then they turned gin lane into a brand called pattern that's like a product studio which is very cool and he's doing a bunch of other stuff and [04:10] Really great to talk with him about brand building and ownership and distribution of ownership and... [04:18] the brand of crypto, [04:20] And a lot of other great sort of nuggets around being a creative or just being a person in general. Any highlights for you? [04:27] I think that one highlight is he's building something called Remix, which is thinking a lot about the tool set for Web3 and how you bring that to brands.

[04:38] so that they can reach people who aren't necessarily native to Web3. So we love to see that. We love to see top of funnel folks who are thinking about a web [04:46] wider net. So yeah, great, great chat with Emmett. Give it a listen. Give it a listen. [04:57] On today's show, we have Emmett Shine. Emmett is the creative director and co-founder of Product Studio Pattern, previously co-founder of Legendary Agency in New York City called Gin Lane, also on the founding team at Ha Ha Tequila, Fallen Grape Wine Company, and RMX.Party. [05:16] Loves the New York Jets. Loves to skateboard. Emmett, welcome to the show. I'm really happy to be on Boys Club. Thank you a lot. We're super stoked to have you. I'm going to jump right in here. One of the reasons I was... [05:30] so excited to talk with you is, as mentioned, iconic brand builder. Your agency, Jen Lane, is responsible for building some of the most household names [05:38] of the last decade, really. Sweetgreen, Hymns, Shake Shack, Quip, Paws, Harry, like the list goes on and on and on. And I want to hear your thoughts on in this new age of the Web3 internet that we're [05:56] in the design phase of [05:59] I want to hear from you as a brand builder. How do you think brands should be or could be or will be showing up on chain in this new age of the Internet? All right. This is good. Let's get right into it. I guess the first thing I kind of think of is like.

[06:14] So, [06:16] There's two entrepreneurs I know. One is Elise and she has... [06:20] a loyalty startup called Toki. [06:23] And another is Tai Tahini from Outdoor Voices. She has TYB. [06:28] And I think what they're doing [06:30] kind of point to where I think brands in the traditional sense can go. They're both using Web3 technologies in terms of the framework and the piping versus the [06:42] you know, your standard kind of protocols for how websites and e-commerce are built and run. They're both signing up legitimate brands, whether it's like a [06:51] There's a brand called Darde Foods that is a pattern for CPG. [06:56] Whereas like a Sephora, some of the more beauty brands are signing up with like TYB. And if you're a user, you can get incentives if you buy something, if you follow them on social, if you engage in a newsletter. And [07:10] They're basically taking a lot of the constructs of what one could do with unique receipts or digital receipts like an NFT and having digital walls, but they're making it layman kind of accessible. [07:40] Thank you. [07:40] brand-centric way if we're just buying something on instagram or online i don't think it's gonna happen tomorrow but i think that's where i can see it's starting to happen i really think that like web3 shouldn't be about signing up with the metamask wallet or a hot wallet or authenticating this and buying some currency changing a uniswap like no doubt for like more hardcore people that are really into it homebrew computer club 101 now it should just be something that is like

[08:07] you know, magic links where, or single sign on authentication. I really am fascinated for Remix. One of the things we're working on a lot is exploring, you know, [08:16] account abstraction and what's kind of going on with that. We are a big admirer of Tai and her work. And I think that the loyalty space is really rich. And we're just getting started with how that can look. And what I'm hearing from you, which really resonates with us, is that the Web3-ness of it or the crypto of it will be its infrastructure layer. It will be abstracted away. It's not the end game. I think that's what it should be. [08:41] - Yeah, and so I'm wondering then, like, [08:44] Because I'm aligned with you, but I do think also there's this whole other like fidgetal movement, if you will, that has the digital twin of the physical product. And that world feels like it's also, you know, emerging as well. You very much worked with physical goods in your career. [09:05] Do you think about the twinning element NFTs in that way? Does that get you excited? Or are you just like, look, this is infrastructure layer and that's really all I'm interested in? [09:13] So for one of the brands that I helped with that you mentioned at the beginning, Fallen Grape, it's a natural orange wine. So wine is a place where people have been looking at digital ownership of wine. [09:24] bottles. So for example, there's this high-end world of wine where [09:28] It's kind of like the high-end world of art. These are really basically like legal tax evasion worlds to some extent where like people own really high-end art and they keep them at these places by airports where like no one sees them in a humidifier, air-controlled black spaces. And they're kind of non-part of jurisdiction or countries. And so they don't – the tax stuff of them is like very strange. They can be exchanged in ownerships multiple times, but they never move. And they're not like – kind of sadly, they're not in like someone's house or in a museum.

[09:58] a little bit different, but somewhat similar to some extent for higher-end wine, where it can be held in a cellar, but it's sold. [10:06] to multiple people, multiple owners, but there's a lot of fraud, just like there's a lot of fraud in art. [10:11] That's always like, every year there'll be something that pops up in a mainstream publication of, oh, this Jasper Johns that sold for X amount at Sotheby's or Christie's, proven to be a fake. And wine is kind of similar. There's a lot of fraud in the higher end wine world. And so with wine clubs and they're trying and people have been exploring how to digitize through NFTs or basically like a digital receipt, which is unique. And so you can pass ownership. You don't have to shift the bottle around. [10:41] recorded track of where it came from associated with it. So I do think for like higher end, more valuable assets where proof of purchase and ownership, where exchanging is being done, it does make sense. My friend Rob has Rally. I know he's been exploring and looking at stuff like that. I'm sure there's a more democratized common way where ownership is associative. I [11:04] remix the company that I'm a part of is exploring. Their mission is democratize on-chain creation. And part of the push that I've tried to do internally is we can't do that if people can't access it. It can't be democratic if it's just for folks that are in FWB or CPG or Boys Club. We're all great and democratic in their ethos. It's just such a small representation of creators or digital users. So how can you take some of the fundamental technologies and principles

[11:34] and [11:34] leading with, oh, this is this on-chain technology. It's again with TYB and Toki, the loyalty programs. Don't mention any of this stuff. Just like make it auto magic. Just make it simple because that broadens the top of the funnel for people to engage and use it. Yeah, totally. I've been following some of the stuff around Remix and you guys have been publishing some really interesting takes on really like the onboarding experience of Web3. [12:04] account abstraction don't really understand what account abstraction is if I'm being totally honest. So if you could give us like a bit of a primer of what that means in relationship to sort of crypto and blockchain and Web3 and then how you see that as sort of like an unlock around blockchain creativity. [12:23] Yeah, I'll try my best. I'm sure like someone smarter than me can listen and like- The YouTube trolls are going to come just out of the woodwork. Yeah. Yeah. But that's good too. I mean, they can correct anything kind of wrong, but I guess I'll try to keep it at a higher level. So there was a standard that I think was approved and published on Ethereum, I believe in like April. Yeah. [12:44] earlier this year called ERC 4337. And there was a bunch of features with it. And [12:51] One, which has come larger to be [12:54] called account abstraction because there's different ways to do it on different chains and different techniques is that essentially you can interface [13:03] with a website and do an action

[13:06] that can [13:08] interact on the back end [13:11] with the blockchain [13:13] And [13:14] You don't have to [13:16] pre-sign in with a wallet [13:20] have money to do something. [13:22] the website essentially can [13:25] spin up [13:26] a unique wallet for that interaction. [13:30] And I think interaction is probably a nicer, broader word [13:33] Then transaction, [13:35] because [13:36] there is a transaction in that on the blockchain you have to essentially pay to play [13:41] for every single interaction you do. [13:43] But again, trying to [13:45] broaden how I think people can [13:48] access or interface with Web3 technologies is thinking of them [13:52] of recordings or interactions less just transactions. So, [13:57] a website, let's call it boysclub.party. [14:00] it could say we're going to do something really special for the 4th of july and on this website we want you to vote for a book we're going to publish on our version of american history through our lens from a boys club perspective [14:16] and people can go and they can sign in and vote and basically let's say that the most thing that gets voted for they get a credit in the book and maybe they can even get a small percentage of the royalties for it traditionally to do that to provide a signature to vote on something you'd have to have an existing hot wallet you sign in [14:36] You'd send a small amount, probably of Ethereum, to pay for the gas fees. But you'd have to record it, you'd sign it.

[14:42] Part of also the stuff that's dangerous and bad is that you're basically opening up your entire home [14:48] just to sign a DHL package. [14:50] And and [14:51] You can have everything that's stored there. You can have a script or a signature that you signed that you can get fist. There can be all this type of stuff. So in this scenario, [15:01] You could basically send this to your cousins, you could send it to your parents, and it would be single sign-on. You could authenticate whether it's biometric with your fingerprint or just freaking your Gmail address. You can just get like a magic link, and then I could vote on it. Behind the scenes, use like an L2 polygon, or you can even have the fees kind of smaller and batch it. And you as a website can say, we're just going to pay for it. So the person voting doesn't have to pay for it, doesn't have to have a wallet. [15:28] but a wallet is spun up [15:30] for them. [15:31] that they can get a link to. And it says, thank you so much for voting. It's been recorded. You voted for the secret history of Amelia Earhart, whatever. And... [15:40] And you get an email and it says, oh, by the way, this is, [15:45] your unique link to your signature for this [15:48] here's your ownership of it, is if you publish something on Zora, [15:52] You know, it appears on OpenSea. You can then take that signature and you could transfer it to your MetaMask wallet and then go all Web3 crazy, move it around if you so choose. [16:02] Otherwise, you could just have a permanent record of it that you own, that you didn't have to pay for, that you didn't have to have a wallet to sign up and go through it. So it opens the top of the funnel to be way more accessible where you could do that poll and you could send it to anyone on Twitter and they could fill it out versus you have to send it to people that have existing wallets and know how to go through it, that have a currency, that understand the safety and protocol to do something as simple as just voting.

[16:27] Totally. I mean, that's super compelling for us. And I love so much that someone like you is thinking about this top of funnel moment and how we... [16:35] widen it and you coming from not an engineering perspective where you're creating tools for tooling sake, like you're really thinking about what's the actual use case for normal people and how do we build tools for companies or brands to be able to like [16:49] bring this toolset to a much wider audience. What I was thinking about as you were talking about that was, [16:55] Okay, incredible. We're building sort of the foundations to bring more people into this world, whether or not they know it or not. It's beside the point. But for the people that do... [17:05] there's a perception of... [17:08] crypto right now. I think crypto has [17:10] kind of a bad brand at the moment. And I'm curious from you as a brand guy, what do you think about how crypto is showing up for people who are normal? And what do you think? [17:20] crypto needs to do to like transform its brand. [17:22] Yeah, I think it's a good question. I agree. I mean, I think it's like one that I reflect on [17:28] I wouldn't say a lot. I'm not like, [17:30] walking with like a cloud over my head, like, you know, like sunny LA, like, [17:34] lamenting the brand positioning of crypto, but in some ways you can feel really dumb. You're like, man, was I also fooled by this whole thing and this whole space? And to some extent, I kind of think yes, but I think that's also just being a human and testing stuff out. And part of what comes with being an early adopter and having the confidence to be vulnerable and trying stuff out [17:55] On the other part of it, I guess I just try to like

[17:58] atomically look at some of what I think the technology offers and has that's unique and kind of cool and just really stick to that and not focus on too much of the other stuff. And so for Remix, it was like, [18:09] I just always think of GitHub and I think of Figma and I think of version controlling and autosaving and like [18:16] sources and forking and pull requests and how cool that world is around attribution. And I think for a lot of creators, this is just per my neck of the woods, there's not always a lot of attribution in a digital world. But if you make a meme, for example, you're very rarely... [18:33] make it onto Know Your Meme and it says, oh, Natasha, she created the [18:38] The Dina meme of 2023, a lot of people aren't even attributed, credited for it, let alone [18:44] you know that meme then all of a sudden takes off and it's used by people all the time [18:49] there's no attribution from a monetary perspective as well. So I think when you think of an NFT as a synonym for like, [18:57] a digital receipt that also has malleability to it. [19:01] blockchain, it's just this ledger or a digital change of information or holder of information. I try to flatten them out of their like buzzy words and just look at kind of fundamentally what I think they represent. And then I just combine that with where the world's going. Like everything is getting digitized. It has been forever. You can't stop that inevitable process. We're trying to figure out this uncanny valley of how to record ownership in a more digital day and age

[19:31] where the technologies of Web3 and the way the world's going don't intersect or combine [19:36] in some inevitability. That's where I just think the long haul of this, maybe I lose money on this, maybe I lose time on this, but at least the knowledge and information I have for where the world's going, I feel very secure and confident. [19:50] There's no turning back to some extent of how this manifests itself. That's such an encouraging way to look at it. And I think the brand of crypto will always be beholden to a regulatory environment and [20:05] I do think it's... [20:08] encouraging to think about all of the infrastructure and development of technology that's happening underneath crypto and really the world of Web3 and where that plugs into Web3. [20:18] all the trends that we see online. [20:21] TikTok and creators and short form content and the memetic battleground of Twitter. And how does that tie back into the development that a lot of early adopters saw in Twitter? [20:33] not even the early days, but the last bull run of crypto. One thing that I wanted to ask you about is in relation to sort of [20:42] provenance and ownership and attribution. One of the things that Gin Lane was really well known for is this idea of a combined compensation with your startups where you guys were getting paid, but you were also getting equity. And a lot of that... [20:57] I see as having really web through ideology around shared upside, shared ownership, a shared sense of accountability for the brand that you have when you have some actual skin in the game, which is very interesting.

[21:08] very much in a Web3 ideology around building together and co-creating. And I'd love to hear from your perspective in this world, how and what is sort of opened up from a creative standpoint, if there's, [21:22] and this is like a big if, it becomes easier and legal to distribute ownership in a much more lightweight way. [21:30] than a C-corp giving out equity in a specific entity. I think it's a really good point. And I want to try to bring a few things together. So like, [21:38] History doesn't repeat itself, but it rhymes, right? Mark Twain, Wayne Gretzky, Michael Scott. I don't even know who said the quote, but there was a company that was called General Magic back in the day that was a bunch of ex-Apple people. And they invented 47 different patented technologies and tried to put them into one device and it completely failed because it was like a super shredder platypus. Everything from the way iPhones would end up being built to USB [22:08] extent crypto feels like that to me where like there's so much stuff loaded into it and it's so dense and you have to cut it sometimes and i think when you're in something super innovative and it doesn't work people kind of abandon it and then 5 10 15 years later it's just a normal part of everyday life to some extent we'll kind of see what happens with vr xr and apple's vision pro and [22:28] We're seeing what's happening with AI this year. These are things that people have been kind of working on for a really long time. And there's some people that have been in the space that are really deep in it that have seen through kind of that progress. So I came into New York City in the early 2000s, went to NYU for photo, didn't even have a computer, didn't know anything about any of this, kind of stumbled into it. I saw all like cool engineer, developer stuff, figured out Dreamweaver, figured out HTML. And I was just like, this is a really cool space.

[22:58] in New York City at all. But I just saw that this, to some extent for me, I was like, this is my ticket off this rock. This is smart. If I could figure out how to combine with art and design, [23:09] with web stuff. And that was really the foundations for Jim Lane. My mom was a painter. I grew up in the art world. And I think that was really unique for someone that was more a web designer or web developer at that time. And so you have to always combine two things to make it interesting. What you said on Jim Lane, like we definitely weren't the first to do it, but I think we are one of the first that really... [23:29] talked about it pretty loud and i consider myself more proletariat minded individual than a bourgeois minded individual and so i wanted to say to people like yo we're at this moment this nexus in new york city where we're creating a lot of value and i saw that and i was like i want a part of this value i don't want to just be paid in cash i'm helping these people build billion dollar businesses and i didn't understand any of the mechanics of it but i just want it to be compensated [23:55] for the work I knew that we were doing that at that time enrollment was very valuable. And I tried as much to instill those entrepreneurial values in [24:04] the gym lane alumni and team and network and [24:07] Basically, to your point, Natasha, I have found a lot of businesses and I try to cut in my friends for so many of these projects I work on because I wouldn't be able to do so much of what I do if I didn't have so many people that helped me in the past or helped me currently. It's really hard to do that. To invest in a company, you have to be an accredited investor where you're basically like a millionaire somehow.

[24:30] Or you have to sign someone into an LLC. You have to get all this paperwork. You have to fill it out with an accountant, with a lawyer. You have to pay pay ones every year. That's why you guys and so many others were attracted to this notion of DAOs and what DAOs represent, right? We're in this post-20th century. [24:47] Post. [24:48] peak capitalism, undefined era where like, [24:52] I read Jenny O'Dell, I read Malcolm Harris, I read the Dow Friends kind of book, Radical Daos. I think a lot of people that are intelligent, we know we exist in a Western capitalist kind of machine. I'm not going off the grid and rebelling against it. I'm in the game. I got to play the game. But I want to play the game in a more conscientious way. I want to play the game that... [25:13] does it where it isn't just exclusion based on insider information. And I think that's a frustration that I have with how a lot of business is kind of done and something that I either logically [25:24] like about what has attracted a lot of more creative-minded people into Web3. And so I think fundamentals of provenance, ownership, [25:33] DAOs sharing community, they're going to be turned into some... [25:38] technologies that are more used within the 21st century digital economy i don't think it's gonna happen tomorrow but there's no world where that inevitably doesn't manifest itself because it has to we're just going to [25:53] I mean, not trying to be like, [25:54] Cassandra or Chicken Little, but it's just unstable or undurable a lot of the ways that essentially just business is kind of done. I love it. You're really preaching to the choir. I'm totally aligned. So much of why Boys Club exists in the world is because a lot of people have contributed their...

[26:12] energy and their resources and their expertise. And it's basically impossible to distribute true ownership to those individuals. Hearing you repeat back all the pain points that we've experienced with more traditional structures within C-Corps or LLCs or whatever, it's like, okay, it's worth doing the good work of trying to figure it out. Ownership is where all the wealth is and all the value is. And it's really hard to acquire ownership. If you ask someone that is from [26:42] time with upward mobility. Getting ownership and sustaining ownership is [26:46] kind of the American dream. And it's really statistically hard to do. It's like handicaps in golf. Some people are really at a disadvantage to start that race, to get to places of ownership. Jennifer Rational Wealth is about ownership being passed down. That's fundamentally what it really breaks down to. [27:04] And ownership is hard to get. I want to make a fun film in LA. And it's really hard to give out equity. You can give points, but it's even like people work on a film [27:14] What I learned is that a film has like 200 points. [27:17] And each point is 0.5%, right? [27:19] Half of a point times 200 is 100. The first 100 points is for all the people who put the money in. [27:24] They always get the money back first and they get a set amount. [27:27] of interest on top of that. And then all the workers and talent get small amounts if it all kind of does and makes sense. Finance and capital is so much more value than sweat. Sweat is considered a dime a dozen and capital is considered actual asset. And even how Ben Affleck and Matt Damon, they just set their company up there and they have a little bit of a different model where they did the film air and they compensated a lot of the folks on it to get more back-end upside than traditionally one would get in a film. I think with DAOs, it's like everyone is kind of

[27:57] Everyone has ownership based on, you know, you bought this token, you earned this, you did this forms of engagement. It has been a little like... [28:05] a bummer that that stuff hasn't more manifested because it's still in the early days where then [28:11] they're publicly traded tokens and they can be speculative and they can be bought and sold by other people. So there's still a lot of like, [28:17] mechanics and stuff to figure out but [28:19] yeah i just can't wait to where it's just a lot easier you know we grew up with like [28:24] out cell phones a little bit and not being digital first. And I think the digital stuff is groundbreaking, just a different future for where stuff's going. So that's why I look at web three. That's why I look at like, [28:36] all these other things, they're just inherent to the DNA of the future. [28:40] Such a pleasure listening to you talk about it. It really is like, yeah, reflection back of a lot of the things that we think about at Boys Club, but to hear it like... [28:48] take another shape is really encouraging. Emmett, there's a lot of people who admire you and your work and like definitely look at you as this kind of iconic brand builder. And so I think to those folks that are listening, what advice do you have for people who are interested in brand and interested in this sort of new era of the internet that we're entering into or the whatever the future may hold with AI and Web3? What's your advice for folks who are thinking about that? [29:16] I remember vividly parts in my career where I didn't have a career even, and I would email people and I would like, [29:24] send letters and go to places and just no one would write back. I'm not saying people listening to this are like losers, but I'm just saying like, it's like life advice. And I think like, I'm reading this nerdy, it's so nerdy because it's Rick Rubin and it's like so cliche, but I really do like it. It's called The Creative Act. I read just a chapter a morning and you get the book and you think that Rick Rubin is going to talk about like the one time I was in the studio with Adele, let me tell you a story about like how Johnny Cash wrote his song. So like, you're

[29:54] It's so esoteric. [29:56] But a lot of what he talks about is like the ephemeral vulnerability of creating, but how important it is as a human is to tap into quote unquote, [30:05] being an artist. [30:07] And so I find that it's really encouraging for me to read it [30:10] every morning because [30:12] whether you're an outsider looking in or you're an insider feeling crippled with like pressure and anxiety i think it just [30:19] getting back to the basics of like, [30:22] tapping into the little voices in you, acknowledging them. That's what's really hard is we have all these voices in us that tell us to not do something and all the reasons we can't do something. So I [30:35] brand building or anything else. It's like, [30:38] Just tell yourself you can do it and that it's okay to... [30:41] try and try to surround yourself with people that are like, [30:44] encouraging. [30:46] At the end of the day, you just got to believe in yourself and you got to take risks and you got to [30:50] know that it's going to be okay. Just being creative, taking risks, being vulnerable, listening to a little voice and having fun, whether it's [30:58] GORP core or Blanding or whatever the [31:02] trend du jour or of yesterday is like, [31:06] We're humans and humans love expression and abstraction and symbols and colors. And I think that's fun and that's universal and that's never going to go away. What a great note to end on. Emmett, thank you so much. This was so, so great chatting with you and really appreciate you taking the time to come on. Such a pleasure. The Boys Club squad, Dow Life, what up, what up. Thank you.

[31:36] time. This is when we go into our draft, the drafts of our... [31:41] tweets and pick one out to talk about that we have not sent. I have a little bit of one that's a little different than the normal prompt. [31:49] I have a recently deleted tweet. Okay. I put it out and then I felt regret and I was like, it's got to come back. Great. Tell me. So there's a real trend right now on Twitter that is this company. I'm not really actually sure. [32:08] posted this thing that was like, there's not one gender. And it's like all these different stick figures of like traditional female and traditional male stick figures in different ways and shapes and forms where some of it is blue and some of it is pink. And it's like a joke. It's being memed all across the internet. [32:26] And so my husband was like, oh, this is being memed a few nights ago. And he was like, I can't believe someone hasn't done basically like a man, a male masturbation joke, where there's one where the stick figure is all man. [32:40] Or all blue. [32:42] representing a man, traditionally a man, and an arm that is pink. [32:47] And so I took that photo and, [32:51] And then I said, when the wifey's out of town. [32:56] And that was the joke. It's really racy. And then I tweeted it. [33:01] And then I started to look at all the other quote tweets and there was quite a bit of that joke that had happened. Oh no. And I was just like, oh, this isn't funny. Like, it's not funny if to do a racy joke.

[33:15] And to not be the first at that racy, like, sentiment. Yeah. It just doesn't land. And... Yeah. [33:23] I deleted it. [33:24] I deleted it. [33:27] Did you get any engagement on it before? I got two likes. [33:31] Right away. Oh, nice. But to be fair, one of the likes was from Ted and we were workshopping which one we were going to choose. So that's an unfair... [33:42] yeah she was she hits skin in the game she did she did and then she wrote me and she was like uh laughing my fucking ass off you deleted it and i was like i saw quote tweets that did the same i had to anyway that's what i got oh man well it lives on in this podcast there it is forever [34:02] Do you have any Twitter... [34:05] thoughts? I look through my drops and honestly I don't have anything good. I do want to expand on the tweet that I sent today. Oh, let's hear it. I want to double down on it. [34:14] The tweet that I sent today said, if you're going to ask for tickets to an on ball, please ask nicely. I have a seven-year-old son. [34:22] And right now we're doing quite a lot of work on... [34:25] Please and thank you. [34:27] all the time. I'm constantly, and honestly, with my three-year-old too, I'm constantly correcting, constantly, please and thank you, please and thank you, always. Of course, correcting. [34:36] course correcting constantly. [34:38] Some people didn't have that, it seems. [34:40] It seems as though some people missed that lesson. [34:45] Yeah, because I'm getting quite it's we're a month out from this event in Paris. And I'm already getting DMs.

[34:52] of people who [34:54] are requesting to be put on the list with quite a lot of [34:59] Entitlement. [35:00] Entitlement. [35:01] And... [35:03] It's bad vibes. That's a bad vibe saying please. And thank you. And I'm like, [35:07] I... [35:08] Just say please and thank you. Totally. [35:11] That's the baseline. [35:13] It's the baseline. It's the baseline. I am sympathetic to that. [35:18] I don't get as many asks. [35:21] And I don't know if it's because I'm not as much of a public figure as you are. [35:25] or if it's because people know I'm not as nice as you. [35:31] Ha! [35:31] Those are the two options. You are the softer one. If there is one to reach out to, to get pushed through, it is you and it's not me. Because I'll say no. I'll be like, we're not pushing people through right now. Because we're not supposed to be pushing people through yet. And, you know, so... [35:48] That is, those are the two options. Either it's because I'm not as famous as you. Totally fine with that. Or, or people know I'm not as friendly as you. Well, I think it's also... [36:01] Um... [36:02] You also did say in the discord. I did say I invited it. I asked in discord. You did ask if anyone wants to be put on the list. So I had I don't think it has anything to do with our respective. [36:13] Levels of fame, I think it's because I invited it and you did it. Just say please and thank you. Honestly, it's going to go a long way. It's going to do huge wonders for you. Wonders. Okay. Okay. Bye. Dina, where are we going to be in September? We are going to be at Permissionless in Austin, Texas. Permissionless too. It's happening. And we're curating the culture track for the conference. So if you're into the stuff we talk about here, you should come and have a good time with us. So email your boss.

[36:43] Tell them that you need to go and buy your ticket now. They will never be as cheap as they are today. And we also have a promo code in our Discord for Boys Club members. Come hang in Austin. [36:56] Friends. [36:57] This is where we make an ask. We're in our call to action era. It's CTA times. Rate and review this podcast. Subscribe to our newsletter. And if you're feeling extra generous, [37:10] Send it to one friend. [37:12] Thank you for listening. We love you. Bye.